Smart tools for complex, creative work

Designed to save you time, sharpen your thinking, and help you build with purpose.

  • Free

Future Perfect

Most mission and vision statements are too long, too vague, or too full of jargon to be useful. Yet when you get them right, they become a compass for your team, a magnet for funders, and a story your community can believe in. Future Perfect is a simple method for rewriting mission and vision statements so they’re clear, human and fit for purpose. This 15-page playbook helps you apply it to any project.

  • Free

Purpose & Profit Matrix

The Purpose & Profit Matrix is a simple strategic tool that maps out your revenue streams across four categories based on their stability and growth potential. It helps you pinpoint where to focus your energy—whether that’s doubling down on success, exploring new opportunities, or moving away from declining models. Free PDF download.

  • Free

Funder Match AI

An experimental AI assistant for nonprofit fundraisers. Enter your mission statement or project concept and the GPT will try to match you with aligned funders. Save time, focus efforts, and kickstart your fundraising efforts in seconds with access to structured data and intelligence on hundreds of funders.

  • Free

Build Your Journalism Fundraising System

Effective fundraisers have efficient systems. In less than 5 hours, you'll build a bespoke fundraising engine that saves time & focuses revenue efforts. Designed for nonprofit fundraisers in journalism, this course dives deep on how to personalise your system, discover new donors, automate intelligence-gathering, develop prioritisation frameworks, & cultivate donor relationships. Intelligence on 80 funders included.

Mental models for meaningful work.

One practical, field-tested idea each week to help curious generalists focus, act, and build things that matter.