Your non-linear approach to life isn't a weakness. It's your superpower.

Get my free, fortnightly newsletter of frameworks for people with non-linear lives.

1,000+ subscribers, 60%+ open rate.

Each edition features a framework, mental model, or concept that helps people build a non-linear life.

A non-linear life, in which you pursue several things intentionally, isn't a compromise. It's where meaning and fulfilment come from.

But it's easy to feel scattered, behind, and overwhelmed.

This newsletter aims to help you feel less alone and gives you permission to do things differently.

It also gives you specific language for what you are feeling and concrete exercises to help plan your day, week, or year.

Clothilde Redfern

"Like leadership without the admin. A secular sermon where meaning beats spreadsheets."

Yasir Khan

"Hands down one of my most useful and actionable regular reads."

Rhiannon Davies

"I genuinely look forward to it. I always end up sharing or using something."

Tom Rowley

"Get perspective on the tired patterns of busy work and focus on changing them today."

Jessica Edwards

"Such an act of generosity. Thoughtful, insightful, & genuinely helpful."

Alan Soon

"I love this newsletter. It has me checking my inbox every five minutes until it lands."

What makes Theory of Change worth your inbox?

1. Mental models, curated and contextualised.

Dark Forest. Antilibrary. Luck Surface Area. Interesting ideas that help with your everyday.

2. Written for people with complex lives.

Five minutes reading time. Structured so you can scan it, save it, and come back to it later.

3. Grounded in experience.

Everything here comes from 700+ hours coaching and 30+ years of leading a non-linear life.

4. Strategic and tactical.

All editions end with something small you can try this week and put it to work immediately.

5. Zero AI slop

Written by a human who cares. No generic prompts, no ChatGPT emoji lists.

Read by 1000+ people leading non-linear lives in 60+ countries.

Who's writing this?

Hey, I'm Adam. I spent years living across the world, building a non-linear life, pursuing multiple interests, without realising it.

I loved a lot of it. I worked in arts and film as a producer, led journalism and technology at Storyful and News Corp, ran a nonprofit at the European Journalism Centre, and spent years fundraising for causes I believed in, raising over $30m and distributing more than $15m in grants along the way.

But when I became a father at 40, after a five-year IVF journey, I needed a way to actually work out what mattered (what I loved, what I was good at, what the world needed, what would keep the lights on) instead of just feeling pulled in six directions at once.

And I realised I’d drifted away from doing things that sustained me - writing, music, filmmaking, and running - in order to serve a professional identity that didn't really fit.

So I started writing this newsletter to work it out in public, one concept at a time.

These days I'm a writer, coach, adviser, YouTuber, ambient musician, trail runner, and father. I'm always working on several things at once, on purpose, and I've found a way to keep them in balance.

Everything here comes from that, plus 700+ hours coaching people living exactly this kind of life, from founders and non-profit leaders to published authors, musicians, and creators.