1,000+ leaders, creators, and social entrepreneurs read it every other Thursday. Most say the same thing:
they've never felt more seen.
The pressure to develop ourselves and optimise our work is exhausting. Life is so full, we've no time for the important questions. We know what success is supposed to look like, we're just not sure it's what we actually want.
Written by me, Adam Thomas, writer, creator, and coach, who has raised €30m for nonprofits, coached executives for 700+ hours, (and somehow accumulated 650k Spotify streams along the way), each edition of Theory of Change gives you a concept to name what you're feeling and a framework to figure out what you actually want.
Most newsletters tell you what to do. This one gives you permission to develop your legitimate weirdness and carve out your space in this *waves hands at everything* unpredictable world.
Previous editions
"Like leadership without the admin. A secular sermon where meaning beats spreadsheets."
"Theory of Change is hands down one of my most useful and actionable regular reads."
"One of the few emails I genuinely look forward to. I always end up sharing or using something from it."
"Get perspective on the tired patterns of busy work, and focus on changing them today."
"Such an act of generosity - thoughtful, insightful, & genuinely helpful, professionally and personally."
"I love this newsletter. It has me checking my inbox every five minutes until it lands."
Theory of Change's average open rate is 60%+ every week for a reason. Every email is optimised for action. No link spam, no fluff, no filler. I respect both your time and your inbox.
This isn’t a roundup of interesting links. It’s a carefully crafted briefing: one idea, explored with context, insight, and real-world relevance, turning problems into immediate, actionable solutions.
Methodical, beautiful breakdowns make complex ideas simple and memorable. Plus curated resources to help you go deeper if you’re curious!
Short enough to read in five minutes. Structured so you can scan, save, and apply. It’s the strategy newsletter for people with actual work to do.
This isn’t theory from a textbook. It’s what I’ve learned (and am still learning) from years of coaching, creating, leading (and getting things wrong).
Written by a human who cares. No generic prompts, no ChatGPT emoji lists, no content farming. Just thoughtful writing, shaped by real experience and a sense of humour.
Hello, I'm Adam. I work with leaders, entrepreneurs, and creatives in nonprofits and philanthropy who are trying to change things - rebuilding broken systems, launching ambitious ideas, or steering organisations through challenging transitions.
If you’re reimagining your community, your organisation, or your purpose, you deserve more than encouragement. You need strategic support, sharp tools, and space to think. That’s where Evenly Distributed comes in.
I’ve started, scaled, and sold organisations across start-up, nonprofit, and corporate sectors. I’ve raised over €30m in philanthropic funding, won awards for technological innovation, and coached people through over 700 hours of high-stakes decisions, on everything from product launches and mission rewrites to impact investment strategies and organisational design.
I offer:
Advisory services for foundations and nonprofits designing programmes, launching funds, or leading complex change.
Coaching for founders and multi-hyphenates who need clarity, momentum, and a calm voice in the storm.
Tools and a weekly newsletter, Theory of Change, for changemakers who want frameworks, language, and insight to go further.
Despite everything that's happening right now, I’m oddly hopeful. A better future is possible and I’d love to help you build it.
Access free. No charge, no upsells, no hidden fees.
"Since Adam has been advising our team, we’ve set up a new European headquarters, hired our first team member, and developed a full-fledged fundraising strategy. An invaluable asset."
"Adam synthesises complex information & delivers concrete & practical advice, identifying opportunities & challenges well before they arise. His coaching was indispensable."
"Adam’s support went above and beyond what we could have hoped for. He provided deeply insightful revenue and market analyses that changed the way we saw our own organisation."