A four-week, hand-picked coaching cohort. Group calls, 1:1 deep coaching, and a written plan for the year ahead.
Cohort 2 coming soon (November 2026)
A non-linear life means building meaning across several serious pursuits at once, not through a single career or identity, and not as an unhappy compromise. But it's easy for a life like that to feel scattered, behind, or overwhelming.
The Non-Linear Lab is designed to fix that.
You'll join a hand-picked cohort of up to 10 people for four live group calls, and 1:1 deep coaching with me. You'll leave with a written plan for the year, and a strategy for a non-linear life that is more than the sum of its parts.
Choosing on purpose, instead of drifting between endless options.
Trusting your multipassionate abilities, instead of doubting them.
Connected to people who are building exactly the life you want to lead.
After you join the Lab, you’ll be able to bring more energy to your interests, more presence to your relationships, and more value to your work.
For many, this will be the foundation to change careers, become entrepreneurs, start new hobbies, invest in family and relationships differently, or just feel more at ease with the person they are.
Author, Journalist, Digital Innovator
"With a book about to launch, and a creative project to follow, Adam helped me unravel a complex web of opportunities and align all parts of my potential future. I am forever in his debt for his generosity, encouragement and discipline.
Nonprofit Executive Director
"Adam's coaching transformed my leadership skills, from formulating deeper strategies to modelling complex financial scenarios. Most importantly he has helped me build agility, care and pragmatism in all facets of my life."
Writer, Founder, Product Head
"Adam is such a great listener who knew exactly where to poke to guide me to more clarity. His coaching has reaffirmed my confidence as a generalist and strengthened my understanding of where I can make a real difference.
You probably have:
A leadership or founder role at a nonprofit, social enterprise, media org
An idea for a small lifestyle or creative business (maybe)
Years of hard work behind something you believe in
Rejected hustle culture and toxic productivity
A side project, a craft, or a creative habit you're not willing to give up
Serious family or life commitments that rule out "dropping out"
The overwhelming sense that you are doing too much.
Guilt for not "excelling" at being a parent, partner, friend, or colleague
The feeling that others are always ahead of you
Had someone call you a generalist, multipotentialite, multipassionate, multi-hyphenate person at some point
You are not:
Trying to escape through quiet quitting or the Bali creator fantasy
Looking for one singular professional and personal identity
Afraid of several things running in parallel
Reluctant to commit to four weeks with real accountability
Scared of being vulnerable in front of peers
A hustle bro (sorry, my dude, but this ain't for you)
Steward & Network Lead
"Adam is always a few steps ahead. I love how his combination of tools and frameworks complement his experience and how his support is centred around me as a person.”
Nonprofit Founder & Filmmaker
"Working with Adam is an absolute joy - he combines a genuine curiosity for your mission with broad sector knowledge, providing invaluable advice and clarity on strategy."
Impact Director
"Adam delivers concrete & practical advice, identifying opportunities & challenges well before they arise. His coaching was indispensable."
I built this framework and coaching package for myself originally.
I spent years living across the world, building a non-linear life, pursuing multiple interests, without realising it.
I loved a lot of it. I worked in arts and film as a producer, led journalism and technology at Storyful and News Corp, ran a nonprofit at the European Journalism Centre, and spent years fundraising for causes I believed in, raising over $30m and distributing more than $15m in grants along the way.
But when I became a father at 40, after a five-year IVF journey, I needed a way to actually work out what mattered (what I loved, what I was good at, what the world needed, what would keep the lights on) instead of just feeling pulled in six directions at once.
And I realised I’d drifted away from doing things that sustained me - writing, music, filmmaking, and running - in order to serve a professional identity that didn't really fit.
So I built the framework that became this coaching, used it on my own life first, and only later started guiding other people through it.
These days I'm a coach, adviser, writer, YouTuber, ambient musician, trail runner, and father. I’m always working on several things at once, on purpose, and I’ve found a way to keep them in balance. I've since spent 700+ hours coaching people living exactly this kind of life from founders, philanthropists, and nonprofit execs, to published authors, professional musicians and creators.
Fundraising & Partnerships Manager
"Having Adam as a mentor & coach has been transformative. His wisdom, support, and fresh perspectives have not only helped me overcome obstacles but have also inspired growth and innovation."
Communications Manager, Van Gogh Museum
"From the first chat up to every interaction we’ve had, it’s been a blast to work with Adam. He is sharp, insightful, emphatic, and will always be there to point you in a new direction."
Filmmaker, Investigative Journalist, Executive Producer
"Adam's input seems surprisingly simple, yet proves complex and efficient. His advice is generous, well-informed, and thoroughly practical. I cannot recommend him highly enough."