A four-week, hand-picked coaching cohort. Group calls, 1:1 deep coaching, and a written plan for the year ahead.
A non-linear life means building meaning across several serious pursuits at once, not through a single career or identity, and not as an unhappy compromise. But it's easy for a life like that to feel scattered, behind, or overwhelming.
The Non-Linear Lab is designed to fix that.
You'll join a hand-picked cohort of up to 10 people for four live group calls, and 1:1 deep coaching with me. You'll leave with a written plan for the year, and a strategy for a non-linear life that is more than the sum of its parts.
Choosing on purpose, instead of drifting between endless options.
Trusting your multipassionate abilities, instead of doubting them.
Connected to people who are building exactly the life you want to lead.
After you join the Lab, you’ll be able to bring more energy to your interests, more presence to your relationships, and more value to your work.
For many, this will be the foundation to change careers, become entrepreneurs, start new hobbies, invest in family and relationships differently, or just feel more at ease with the person they are.
Author, Journalist, Digital Innovator
"With a book about to launch, and a creative project to follow, Adam helped me unravel a complex web of opportunities and align all parts of my potential future. I am forever in his debt for his generosity, encouragement and discipline.
Nonprofit Executive Director
"Adam's coaching transformed my leadership skills, from formulating deeper strategies to modelling complex financial scenarios. Most importantly he has helped me build agility, care and pragmatism in all facets of my life."
Writer, Founder, Product Head
"Adam is such a great listener who knew exactly where to poke to guide me to more clarity. His coaching has reaffirmed my confidence as a generalist and strengthened my understanding of where I can make a real difference.
You’ll be working alongside a small, hand-selected cohort of up to 10 people.
The backbone of the Lab is a regular cadence of homework and group coaching calls over 4-5 weeks, including:
One orientation call (30 min, 1:1) to set your goals for the Lab
Four 60 min live group calls (recorded: just in case you miss one)
1 deep coaching session (1:1 with me) to pressure-test your plan
Four hours of peer-to-peer coaching (optional - I’ll find you an accountability buddy!)
In addition you’ll get:
Email access to me throughout, with 1 business day response, guaranteed.
Four rounds of homework (1 - 2 hours of commitment per week) with feedback from me
Dedicated worksheets, including your Ikigai-9 baseline and GPS planning worksheet
Explainer breakdowns of key concepts you’ll use for years to come
A private WhatsApp group and community platform access
Free access to the full Evenly Distributed archive of frameworks and tools
A personalised reading list at the end
You probably have:
A leadership or founder role at a nonprofit, social enterprise, media org
An idea for a small lifestyle or creative business (maybe)
Years of hard work behind something you believe in
Rejected hustle culture and toxic productivity
A side project, a craft, or a creative habit you're not willing to give up
Serious family or life commitments that rule out "dropping out"
The overwhelming sense that you are doing too much.
Guilt for not "excelling" at being a parent, partner, friend, or colleague
The feeling that others are always ahead of you
Had someone call you a generalist, multipotentialite, multipassionate, multi-hyphenate person at some point
You are not:
Trying to escape through quiet quitting or the Bali creator fantasy
Looking for one singular professional and personal identity
Afraid of several things running in parallel
Reluctant to commit to four weeks with real accountability
Scared of being vulnerable in front of peers
A hustle bro (sorry, my dude, but this ain't for you)
The Non-Linear Lab starts at €1,500 (excluding VAT) per person.
You can split this into 3x payments over 3 months.
A very limited amount of “parity pricing” discounts are available for people in regions with a lower cost of living relative to Western Europe/US. Just email me directly to ask, but please be aware that these are first-come-first-served and I can’t hold places. Once the cohort spots are filled, they are filled, discount or no. So, please be quick to avoid disappointment.
If you are VAT registered, you can provide your own tax ID. If a reverse charge applies you’ll get a tax rate of 0%. You’ll get an invoice you can use for business expense purposes (coaching is a business expense in most tax jurisdictions).
Fundraising & Partnerships Manager
"Having Adam as a mentor & coach has been transformative. His wisdom, support, and fresh perspectives have not only helped me overcome obstacles but have also inspired growth and innovation."
Communications Manager, Van Gogh Museum
"From the first chat up to every interaction we’ve had, it’s been a blast to work with Adam. He is sharp, insightful, emphatic, and will always be there to point you in a new direction."
Filmmaker, Investigative Journalist, Executive Producer
"Adam's input seems surprisingly simple, yet proves complex and efficient. His advice is generous, well-informed, and thoroughly practical. I cannot recommend him highly enough."
1.5 hours of one-on-one calls with me
4 hours of group calls
4 hours of accountability buddy calls (optional)
Around 6 hours of homework
2 hours of emailing, admin and correspondence (just being realistic!)
Total: 15 - 20 hours over 4 full weeks (with short obligations in the week before and after).
Week 0: Goals Call + Ikigai-9 baseline
Week 1: Group Call 1 — Connection & Ikigai theory
Week 2: Group Call 2 — Fishbowl on Love & Good At
Week 3: Group Call 3 — Fishbowl on World Needs & Paid For
Week 4: Group Call 4 — The Way Forward, models + GPS worksheet
Wrap-up: Closing 1:1 — finalise your six-month plan
Group calls are quite likely to be early evening CEST (I’ll find times that suit the whole group).
As a guide that might look like this:
EEST (Eastern Europe – Ukraine, Romania, Bulgaria): 8:00 PM
CEST / SAST (Central Europe (Germany, France) / South Africa): 7:00 PM
BST (UK): 6:00 PM
ET (US Eastern, EDT in September): 1:00 PM
San Francisco (Pacific, PDT in September): 10:00 AM
Steward & Network Lead
"Adam is always a few steps ahead. I love how his combination of tools and frameworks complement his experience and how his support is centred around me as a person.”
Nonprofit Founder & Filmmaker
"Working with Adam is an absolute joy - he combines a genuine curiosity for your mission with broad sector knowledge, providing invaluable advice and clarity on strategy."
Impact Director
"Adam delivers concrete & practical advice, identifying opportunities & challenges well before they arise. His coaching was indispensable."
You've got questions. I've got answers. (Maybe).
Each cohort is carefully curated to offer a blend of different people with complimentary roles, backgrounds, aspirations, and skills. I pick people based on their ability to work together, support one another, and building lasting bonds. everyone will be at a similar stage of life and asking similar questions to you.
Across the four weeks you'll have direct time with me in three places: the orientation call, the closing 1:1, and email throughout with feedback on every round of homework.
In the group calls, everyone gets one live coaching session in the fishbowl weeks, plus whatever comes up for you in the Week 4 pairs work and group Q&A. It's not the same as ongoing 1:1 coaching but most of what moves people forward in a programme like this comes from the structure, the homework, and watching others get coached, not just their own individual time with me.
Once everyone's signed up, I'll find times that work for the group as a whole. Every group call is recorded, so you won't miss the content if you do miss it. That said, the fishbowl calls in particular (Weeks 2 and 3) work best live. You'll get more out of watching the coaching happen in real time than watching it back. If you know in advance you'll miss one, let me know so we can figure out the best way to keep you on track.
Homework goes out after each call, with clear instructions and a deadline for sending it back to me. You'll submit your answers by email, and I read everyone's before the next session (this is how I choose who gets coached live in the Weeks 2 and 3 fishbowl calls, so submitting on time actually matters for how the group experience works, not just your own progress).
Well… yes. This isn't optional extra credit; each week's homework is the raw material the next session runs on. If you skip a week, you'll be working from less than everyone else when it comes to choosing your model in Week 4, and the group sessions will make less sense without your own material to draw on. Expect 1–2 hours most weeks.
Yes, particularly in the fishbowl weeks and the Week 4 Q&A - those are built for exactly that. Outside of those moments, save individual questions for email or your 1:1s so the group time stays focused on the week's material.
Only what you choose to share live in a call. I read everyone's homework to prepare for sessions and to choose who gets coached in the fishbowl weeks, but I don't circulate it. If you're picked for live coaching, that conversation happens in front of the group but nothing you write privately gets shared without you choosing to say it out loud.
I’d strongly prefer it if you don't opt out of being selected, since the whole design depends on a genuine cross-section of the group being coached each week, not just volunteers. That said, if you have a real reason a particular week is a bad time for you personally, tell me in advance and I'll work around it.
Let me know please! The whole point of ongoing access between calls is so a bad week doesn't derail you. I'd rather hear from you early than have you show up to a session having quietly skipped the homework.
Someone else in the cohort, paired with you for the four weeks, who you can check in with, work through exercises alongside, or reach out to if you're stuck. It's optional - if you'd rather not be paired, just say so - but most people get real value from having one other person in their corner between calls, not just me.I recommend meeting for an hour a week, but you can also just DM or email, as you wish.
Just email me. It happens, and it's a quick fix, not a big deal.
Payment is handled through my platform Podia, which uses Stripe. I can accept credit card payments, Google Pay, Apple Pay, iDeal, Stripe Link, Paypal, etc.
Yes. You can pay in full, or split it in two instalments over two months (with one upfront payment due immediately)
Yes. I keep a small number of parity-adjusted spots for people who for whatever reason cannot pay the full amount (local cost of living, current financial circumstances). If that's you, just email me directly and I'll let you know what's available. These discounts are limited and first-come-first-served.
Euros, excluding VAT. If you're paying from outside the eurozone, your bank or payment provider will handle the conversion and Podia will handle taxes.
Yes, I'm VAT-registered and can make out professional invoices to fit any budget line you need.
If, after the first group call, you really decide that this isn't for you, I'll give you 100% of your money back.
Your access to resources, the WhatsApp group, and the community platform continue, and your accountability buddy pairing isn't time-limited by the programme (plenty of people keep talking well past the official four weeks). You and I will check-in after three months to see how things are going.
I built this framework and coaching package for myself originally.
I spent years living across the world, building a non-linear life, pursuing multiple interests, without realising it.
I loved a lot of it. I worked in arts and film as a producer, led journalism and technology at Storyful and News Corp, ran a nonprofit at the European Journalism Centre, and spent years fundraising for causes I believed in, raising over $30m and distributing more than $15m in grants along the way.
But when I became a father at 40, after a five-year IVF journey, I needed a way to actually work out what mattered (what I loved, what I was good at, what the world needed, what would keep the lights on) instead of just feeling pulled in six directions at once.
And I realised I’d drifted away from doing things that sustained me - writing, music, filmmaking, and running - in order to serve a professional identity that didn't really fit.
So I built the framework that became this coaching, used it on my own life first, and only later started guiding other people through it.
These days I'm a coach, adviser, writer, YouTuber, ambient musician, trail runner, and father. I’m always working on several things at once, on purpose, and I’ve found a way to keep them in balance. I've since spent 700+ hours coaching people living exactly this kind of life from founders, philanthropists, and nonprofit execs, to published authors, professional musicians and creators.
Transparency matters to me, so here's exactly where and how I use AI.
Recording and transcription. I do not use AI to record and transcribe our calls (1-to-1 or group), full stop.
Summarising documents, emails, and your homework. AI tools may be used (both passively on my devices (e.g. apple Mail, Gmail, Google Docs) and actively through Claude, made by Anthropic) to help me summarise documents, emails, or written answers you send me. This helps me prepare for calls and give you better feedback, faster.
Your “Notebook”. For each Cohort member, I keep a “notebook” so that your goals, responses, homework, feedback, and questions are all in one place and I can quickly organise and refer back to previous ideas and discussions.
Before I share anything you have shared with me, I strip out personally identifying details (e.g. your name, employer, and anything else that would point back to you). I refer to you by a placeholder (for example, "Cohort Member 1")
Data retention. Your “notebook” will be deleted after the Lab has finished.
A custom framework model, and drafting coaching responses. I've built an AI model in Claude trained on my own coaching methodologies, reading notes, and past writing and thinking. I use it to help generate reading recommendations, frameworks, homework, exercises, cohort materials, and sometimes a first draft of a response to something you've sent me. I always review, edit, and personalise anything before it reaches you. It's a drafting aid, not a replacement for my judgement, and the coaching decisions are always mine.
Privacy with Claude. My account is set to Anthropic's strictest available privacy option, so nothing I send is used to train their models.
What stays with me. No AI system makes decisions about your programme or your progress, and nothing goes to you without me reading and editing it first. The calls, the 1:1 session, and the judgement behind any feedback are mine.
If you have questions about any of this, just ask: adam@evenlydistributed.co