1. You send us relevant materials in advance - business plans, fundraising strategies, project proposals, concept notes and anything else that helps us understand your direction of travel.

2. We research and analyse your organisation's plans, value, messaging, and positioning in the market. We match this against the latest funding opportunities.

3. You receive a two-page briefing outlining strengths, opportunities, needs and potential improvements. we'll highlight specific funding sources that align with your project.

4. On a one-hour video call, we walk you through our recommendations, provide specific intelligence, and answer any questions you might have.

5. You'll receive a final, revised report based on our discussions.

This consultancy session is primarily for journalists, nonprofit leaders & fundraisers looking to get new funding for journalism and journalism-adjacent projects in Europe.

No matter if you are doing this for the first time, launching a new product, or you are an experienced fundraiser moving into a new sector, this session will give you the specific intelligence and perspective you need to confidently execute your new fundraising strategy.

And whether you’re looking for €25k of project funding, or multi-annual core support for a whole organisation, you’ll get access to insider frameworks and tips that have helped raise over €30m from funders like Open Societies Foundations, Luminate, Adessium Foundation, Schoepflin Foundation, and the Bill & Melinda Gates Foundation.

We have fundraised millions of dollars from the commercial, philanthropic, and governmental sectors. Using our industry knowledge, contacts, and road-tested frameworks, we will help you focus your fundraising objectives and start executing your plan the next day.

To do that, we assess your organisation's objectives, your unique place in the ecosystem, scan the market for competitors and opportunities, curate a list of appropriate funding sources, and give you specific intelligence on who to approach and how.

We possess expertise on fundraising from foundations, corporations, high net worth individuals, and governments. We've also helped nonprofits to develop alternative revenue streams of all kinds, from technology platforms and events, to memberships and paid training.

Your consultants, analysts, and researchers are Adam Thomas and Zöe Hull.

Adam is the founder of Evenly Distributed, and an award-winning journalism and technology leader. He's been an executive and leader in non-profits (European Journalism Centre; Sourcefabric), start-ups (Storyful), and corporate media companies (News Corp) and has personally fundraised over €30m from Open Society Foundations, Luminate, Bill & Melinda Gates Foundation, Google, Facebook/Meta, Democracy & Media Foundation, News Integrity Initiative, Civil Media, Evens Foundation, Rockefeller Foundation, Bay & Paul Foundations, Schoeplin Stiftung, Fondation Puech, Adessium Foundation and many more. He was the co-founder of the Journalism Funders Forum, an initiative to bridge the gap between funders and journalism in Europe.

Zöe is an experienced fundraiser and bid-writer who has spent over 15 years in the UK charity sector working in arts, culture, environment, and health for Macmillan Cancer Support, Alzheimer's Society, Teenage Cancer Trust, Durham Wildlife Trust, and Northern Stage.

If you are interested in any of our paid services and products and can’t afford them, email us and we’ll be happy to work something out.