How to fix a stalled campaign with pirate metrics.

Ever launched a campaign and then… silence?

Sign-ups stall. Donations slow. The community goes dead.

The temptation is to tear it all down and start over.

But before you do, try mapping your audience journey using Pirate Metrics.

It’s a simple 5-part framework:

➊ Acquisition – How are people finding you?
➋ Activation – Are they taking that first meaningful step?
➌ Retention – Do they come back?
➍ Referral – Are they sharing your work?
➎ Revenue – Are they contributing financially?

It isn’t about chasing vanity metrics.

It’s about spotting where people drop off and making tiny, targeted fixes.

I love it when nonprofits and social enterprises use this to turn stalled campaigns into high-impact ones, without starting from scratch.

When they realise they don’t need a new strategy, just a treasure map. ❌💎🏴‍☠️

(Want to run a diagnostic on your campaign? This edition of Theory of Change shows how to use Pirate Metrics step-by-step, with real-world examples and the template I share with clients).