I built this framework and coaching package for myself originally.

I spent years living across the world, building a non-linear life, pursuing multiple interests, without realising it.

I loved a lot of it. I worked in arts and film as a producer, led journalism and technology at Storyful and News Corp, ran a nonprofit at the European Journalism Centre, and spent years fundraising for causes I believed in, raising over $30m and distributing more than $15m in grants along the way.

But when I became a father at 40, after a five-year IVF journey, I needed a way to actually work out what mattered (what I loved, what I was good at, what the world needed, what would keep the lights on) instead of just feeling pulled in six directions at once.

And I realised I’d drifted away from doing things that sustained me - writing, music, filmmaking, and running - in order to serve a professional identity that didn't really fit.

So I built the framework that became this coaching, used it on my own life first, and only later started guiding other people through it.

These days I'm a coach, adviser, writer, YouTuber, ambient musician, trail runner, and father. I’m always working on several things at once, on purpose, and I’ve found a way to keep them in balance. I've since spent 700+ hours coaching people living exactly this kind of life from founders, philanthropists, and nonprofit execs, to published authors, professional musicians and creators.